We were tasked with creating a video for The Leeds Big Chat, an initiative aimed at explaining how senior leaders in Leeds plan to listen to residents to improve the city for everyone, focusing on health, services, and local communities. The challenge was to convey this important message in under 90 seconds.
Our process began by gathering images from around Leeds and spending a few days in the city to capture its unique vibe. This immersion helped us reflect the city’s essence in the video. We crafted a concise and engaging script that communicated the leaders’ commitment to listening and making positive changes.
By carefully selecting and combining visuals and narratives, we managed to include all the necessary information within a 75-second video. The final product successfully encapsulated the spirit of The Leeds Big Chat, effectively informing viewers about the initiative and inspiring community engagement.
