Working with the University of Hull on a follow-up project, we were commissioned to create an animated video that carefully communicated their 2020 ambition as part of their Strategic Plan of 2016-2020. The video was designed to highlight their one clear vision and was aimed at students, teachers, university staff, and all stakeholders. It showcased where they were and what they expected moving forward for the remainder of 2020.
Our process included attending several on-site meetings to work through the brief with the communication team, ensuring we fully understood their vision. We scripted each part of the video to include multiple voiceovers, tailoring the content for each specific speaker. Additionally, we took photos and designed the video to align perfectly with the University of Hull’s branding and requirements.
The final animation effectively conveyed the university’s strategic goals, engaging all target audiences and providing a clear and inspiring message about their future ambitions.
