Once upon a time, writing a script meant staring at a blank page for hours, desperately trying to conjure up creativity. Now, AI tools can spit out a script in seconds. Sounds great, right? Well, not exactly. The problem is, most AI-generated scripts are robotic, soulless, and painfully generic. They lack personality, pacing, and that all-important human touch.
So how do you use AI properly to craft a script that’s actually engaging, persuasive, and worth producing? You treat AI as a tool—an assistant, not a replacement. Let’s break it down step by step and go deep into how you can get AI to work for you instead of churning out content that puts your audience to sleep.
Step 1: Train AI on You
AI is only as good as the data you feed it. If you want AI to write scripts that sound like you or your brand, you need to train it properly. Think of it like onboarding a new team member—if you don’t teach them about your tone, style, and goals, they’ll just guess (and probably get it wrong).
How to Train AI on Your Voice and Style:
- Use AI tools with memory – Some AI tools can remember past interactions, helping them learn your tone over time. If possible, enable memory features so the AI can improve with each use.
- Upload existing content – If you have past scripts, blog posts, website copy, or even social media posts, share them with the AI. The more material it has to analyze, the better it can replicate your style.
- Be specific in your prompts – Instead of saying, “Write a script for my business,” try, “Write a 60-second script in a conversational and engaging tone, similar to how I write my LinkedIn posts.”
- Correct and refine AI outputs – If AI generates something off-brand, tweak it and provide feedback. Over time, this helps AI learn what works.
Step 2: Generate a Rough Script
Once AI has some understanding of your style, it’s time to generate a first draft. Keep in mind, AI-generated scripts tend to be:
- Shorter than needed – AI often underestimates timing.
- Lacking visual direction – AI focuses on words, not scene changes or pacing.
- Too generic – It may need rewriting to add personality.
When asking AI to generate a script, be detailed in your prompt. Try something like:
“Write a 60-second script for an animated explainer video about a fintech app that helps users save money effortlessly. The tone should be friendly and engaging. The script should have a voice-over narration and a character named Alex who interacts with the app.”
This will give you a solid starting point, but don’t expect it to be perfect.
Step 3: Validate the Concept, Not the Words
At this stage, the script doesn’t need to be polished—it needs to be conceptually sound. Ask yourself:
- Does the core idea make sense?
- Does the flow feel natural?
- Would the audience relate to it?
- Is the messaging aligned with your brand?
AI will always tell you the script is great (it’s like an over-loving mother who can’t see flaws). Trust your instincts and make changes before refining the wording.
Step 4: Refine the Structure and Hook
This is where the real work begins. A great script follows a specific structure:
1. Hook (First 2 Seconds):
The first two seconds are critical. In social media videos, people decide almost instantly whether to keep watching or scroll away. Your opening should:
- Start with an intriguing question or statement (e.g., “Think saving money is hard? Think again.”)
- Address a relatable problem (e.g., “Tired of budgeting apps that overcomplicate everything?”)
- Use an eye-catching visual cue (if applicable)
2. Engagement (First 7 Seconds):
The next five seconds should keep them hooked. We used to focus on pain points, but now it’s about nurturing the audience’s ego by confirming their beliefs and values.
3. Explanation (20-45 Seconds):
This is where you introduce the product, service, or key message in a simple, digestible way.
- Keep sentences short and clear
- Use conversational language
- Avoid jargon unless your audience expects it
4. Call to Action (45-60 Seconds):
End with a compelling call to action:
- What should they do next? Download, sign up, follow?
- Why should they do it now? Urgency works.
- Make it sound natural. Instead of “Click the link now,” try “See how easy it is—try it today.”
Step 5: The Final Polish
Now it’s time to make sure your script is polished and production-ready.
Checklist Before Finalising:
✅ Read it out loud – Does it flow naturally? If it sounds robotic, change it.
✅ Check for unnecessary fluff – Remove any wordiness or redundant phrases.
✅ Visualize the pacing – Where will scene changes happen?
✅ Ensure brand consistency – Does it fit your tone and style?
✅ Would you watch this? If not, tweak it until you would.
Bonus: How to Use AI for Specific Scriptwriting Tasks
AI can assist in different ways beyond full script generation. Try using it for:
- Brainstorming different angles – Ask AI to generate three different script ideas.
- Tweaking dialogue – Have AI rewrite lines in different tones.
- Generating alternative phrasings – Get multiple ways to say the same thing.
- Speeding up editing – Ask AI to shorten, expand, or adjust pacing.
Final Thoughts: AI is a Tool, Not a Replacement
AI can save time, spark ideas, and help structure scripts. But storytelling is still a deeply human skill. AI lacks the ability to feel, to intuitively know what resonates with an audience. That’s your job.
Use AI as your assistant—let it handle the groundwork while you bring the creativity, emotional intelligence, and final polish. Because at the end of the day, people don’t connect with AI. They connect with stories. And telling great stories? That’s still a human job.
By following these steps, you’ll not only create scripts faster but also ensure they actually work—engaging your audience, holding their attention, and driving action. That’s the difference between just using AI and using AI effectively.